Sixteen audits compressed into one read. The five things that matter most, what you can fix this week, and what needs help.
https://kokomobotanicalresort.com/Kokomo runs a top-tier wellness resort (Caribbean Wellness Resort of the Year, $400 to $800+ ADR, Marriott Bonvoy Homes & Villas partner) on top of a digital presence that hasn't kept up. Across all 16 audits the same pattern recurs: high-quality assets sitting behind unfinished funnels, brand fragmented across the platforms guests actually use to decide, and content that AI search can't read.
The fix isn't a tear-down. The website, the brand, the wellness program, and the reputation are all real. What's missing is the connective tissue: a finished booking funnel, a consistent face across every surface, and the structured signals that make the property show up where bookers now look first.
Ranked by revenue impact. Pull-throughs from across the 16 audits.
Three cottage naming systems compete on the site (Premier / Beach Front / Coral Bay vs. Pool Casitas vs. Marriott Bonvoy unit names). No floor plans anywhere. No video walkthroughs, no 360° virtual tours. Single price points where rate tables should sit. Guests have to do the conversion math themselves, and most won't.
/wellness/ and /wellness-retreat/ pages competing for the same intentPull-through from Audit 5 · Funnels and Audit 6 · Booking
TripAdvisor sits at 4.7★ across 281 reviews and ranks #17 of 51 Providenciales hotels. Google holds 4.4★ across 195 reviews. Same property, different stories on the two surfaces guests actually use to decide. Google is where most direct-booking discovery begins; the gap is suppressing both ranking and conversion.
Pull-through from Audit 7 · Reviews
"Caribbean Family Cottages" is still the active page name on Meta ads. Facebook lists "31 Downwind Street" instead of the real address. Pinterest carries a legacy handle. YouTube has been dormant 1+ year. Instagram is active but disconnected from the booking funnel. Every surface tells a slightly different story, which dilutes the premium positioning the property has earned.
Pull-through from Audit 8 · Social & Press and Audit 16 · Paid Media
Zero structured data schema. No FAQ markup. No <main> landmark. 0 to 5% image alt-text coverage on key pages. ChatGPT, Claude, Gemini, and Perplexity don't see Kokomo cleanly when guests ask "best wellness resort in Turks and Caicos." This is the single highest-leverage technical gap because AI-mediated discovery is where high-intent travel research has moved.
<main> landmarkPull-through from Audit 10 · AI + LLMs, Audit 11 · LLM & GEO, and Audit 13 · Performance & Accessibility
44 blog posts on file. Most classify as filler, generic SEO content that doesn't differentiate the property. The Converter posts (the ones that actually move a booker) are few. YouTube has been quiet for over a year. Press hits cluster around a single regional outlet. The brand owns assets and stories it isn't deploying.
Pull-through from Audit 12 · Blog and Audit 8 · Social & Press
Some of this you can move on this week with internal time only. Some of it needs a build team. Here's the split.
Fixes that need no developer, no agency, just your team's time.
Work that needs build capacity, strategy, and ongoing production.
Everything above is grounded in what's observable from the outside: what's on the site, on social, in ads, and on review platforms. Putting real numbers against the impact requires operator-side data: GA4 traffic and conversion, Meta and Google ad accounts, ESP exports, booking engine analytics, and distribution channel mix.
Without that data I can describe the leaks; with it I can quantify them and prioritize the fixes by projected revenue lift instead of by structural urgency. The full inventory of what I'd need is in Audit 17 · Data Request. Most of it is read-only access plus a few CSV exports.
Pick one of three depending on internal bandwidth and appetite.
Whichever path: the receipts behind every finding above live in the 16 audits linked in the navigation. Nothing here is theoretical, and nothing requires you to take my word for it.