Three high-LTV products the website is supposed to sell beyond the nightly cottage booking. What each funnel page actually carries today, what it is missing, and the highest-leverage edits per product.
/the-casitas-at-kokomo/ · /wellness/ & /wellness-retreat/ · /lovina-spa/Three high-LTV products sit on the website beyond the standard cottage booking. None of their pages carry the buyer-grade conversion elements the buyer expects. The Casita real-estate funnel ($500K to $2M LTV per sale) shows 12 images, 13 form inputs, and exactly one dollar amount on the entire page. The Wellness Retreat funnel ($3K to $10K AOV per cohort booking) has no published cohort dates, no instructor names, and zero pricing. The Lovina Spa funnel (highest-AOV in-stay product) has no booking form on the page itself.
Each of these is fixable inside one editorial sprint. None requires a redesign or a booking-engine change. The Casita funnel fix alone, if it produces one additional qualified investor lead per quarter, dwarfs the entire audit engagement fee.
The Casita funnel is the single highest-LTV asset on the website and the most under-built. The retreat funnel cannot be booked because there is nothing to book against (no dates, no price, no spots). The spa funnel cannot be booked because there is no form on the page. All three failures share one root cause: the funnel pages were written as marketing copy, not as conversion mechanics.
Topic: ownership of a one or two-bedroom Casita unit at Kokomo. Price tier: $500K to $2M per unit (estimated; not published on page). Buyer profile: 6 to 18 month decision cycle, 4 to 8 page visits before contact, high-net-worth wellness-aware investor.
H1: "Introducing The Casitas at Kokomo: Where Longevity Meets Luxury"
The page is positioned as a brand announcement, not as an investor-facing product page. The H1 is a launch headline. A returning investor in month 14 of their decision cycle wants to see numbers and floor plans, not the same launch announcement they read on visit one.
Investors at $500K to $2M screen out pages without price tiers within 30 seconds. Even a "from $X" anchor at the top of the page filters in serious buyers and filters out tire-kickers. The current page treats price as a private conversation, which is correct for negotiation but wrong for funnel qualification.
Topic: multi-night cohort wellness programs (3 to 7 nights, group format, anchored to a date or theme). Price tier: $3,000 to $10,000 per guest. Buyer profile: solo or couple traveler seeking transformational stay; books 30 to 120 days in advance; high commit-rate once the cohort is named.
H1: "Your Return on Health: Turks & Caicos' Premier Wellness Retreat"
Duplicate URLs. /wellness/ and /wellness-retreat/ return byte-identical HTML. Two URLs serving the same content is canonical cannibalisation, an SEO concern flagged generally in the Technical Audit and surfacing here at the page level. The fix is to set one as canonical and 301 the other, or merge.
Topic: on-property and day-pass spa treatments. Price tier: typical luxury Caribbean spa $150 to $600 per treatment. Buyer profile: in-stay guest, day-pass visitor, partner-occasion gift purchase.
H1: "Lovina Spa: Providenciales' Premier Botanical Wellness Spa"
The page leads with the spa's positioning and atmosphere but does not give the visitor a way to book without leaving the page. CTAs route to the global contact / inquiry surface.
Two URLs serving byte-identical HTML. Three options:
Casita is a $500K to $2M product page that publishes one price number, no floor plans, no video, and no ROI math. Wellness Retreat is a multi-thousand-dollar cohort product with no cohort dates, no instructors, and no pricing. Lovina Spa is a $150-to-$600-per-treatment surface with no booking form on the page.
The pages were written as marketing copy. They need to be rewritten as conversion mechanics. The asset library already exists for most of the gaps (Casita YouTube video, founder voice, treatment-menu PDF). The fixes are editorial sprints, not redesigns.
Single highest-leverage edit: a price-tier matrix at the top of the Casita page. Second: a named cohort calendar on the Retreat page. Third: an inline treatment-booking widget on the Lovina Spa page. All three inside one month.