Kokomo Botanical Resort
Social, Press & Earned Media Audit

Executive Summary

Kokomo runs a presence on six social and review platforms. Instagram is the only channel doing meaningful work. YouTube has been dormant for over a year. Pinterest, Facebook and X all exist but are undersized for the brand caliber. Every channel except Instagram carries the brand name inconsistently with the website (a pattern that surfaces on Apple Maps, Booking.com and now Pinterest, Facebook, TripAdvisor as well, per the AI Visibility audit and the Reviews & Reputation audit).

Earned media is real but narrow: Caribbean Journal is the consistent source for press hits across the audited keyword set. The two named awards (Caribbean Wellness Resort of the Year 2026, Travelers' Choice 2025) plus the WE Market Cafe "50 Best Caribbean Restaurants" accolade are surfacing in AI assistant citations (covered in the AI Visibility audit) but are not being amplified through the social channels at a cadence that matches the win.

Methodology

• Inventoried the social links surfaced in the footer of kokomobotanicalresort.com on 12 May 2026.
• Loaded each platform's public profile page and extracted follower / subscriber / video / post counts where exposed without login.
• Captured the canonical brand name as displayed on each platform's profile header for cross-platform consistency analysis.
• Pulled the most recent post-date markers visible on YouTube and Facebook to gauge cadence.
• Cross-referenced the press hits surfaced in the AI Visibility audit citation map (Caribbean Journal, VisitTCI, TripAdvisor, daypassapp, oyster.com, tcrea.com) for the press / earned media section.
• Twitter / X profile (@KokomoResort) verified to exist but anonymous fetch blocked at the platform layer. Follower count and recent post cadence flagged as requiring operator confirmation.
• Pinterest follower / pin counts not exposed without login or scrolling state; flagged in the open-items section.

Channel-by-Channel State

Platform	Handle	Followers / Subscribers	Content count	Cadence	State
Instagram	@kokomoresort	5,175	572 posts	Active	Working asset
Facebook	/kokomobotanicalresort	2,600	Posts visible	Active	Working but page name conflicts with brand
YouTube	@kokomobotanicalresort	293	13 videos	Dormant, most recent 1 year+ ago	Effectively abandoned
Pinterest	/kokomobotanicalresort	Not visible	Not visible	Unknown	Profile exists. Legacy brand name in title. Cadence and traffic unknown.
X / Twitter	@KokomoResort	N/A	N/A	Unknown	Profile exists. Platform-blocked anonymous fetch. Operator confirmation needed. Per the AI Visibility audit, Grok cites Kokomo at 100% SAIV on the wellness keyword on X-platform signals, so X presence matters.
TripAdvisor	Kokomo Botanical Resort	N/A	281 reviews	Active	Covered in the Reviews & Reputation Audit.

Instagram: the one working asset

5,175 followers and 572 posts. Bio: "A private cottage-styled wellness botanical resort & beach club in Providenciales, Turks & Caicos." Brand tone consistent with the website. Story highlights organised by product surface: Guests, Lovina Spa, Private Cottages, WE Market Cafe, Beach Club, Adventures, Gatherings. This is the only channel where the brand architecture is doing its job.

That said: 5,175 followers for a $400 to $800 ADR Caribbean wellness property is undersized. Industry-comparable boutique-luxury resorts in the same market are typically 15,000 to 60,000+. The follower-to-post ratio (about 9 followers per post) suggests slow organic growth and no meaningful paid-social boost, or the boost is not generating sustained follower acquisition. The Reels / Stories cadence is not measurable from a single public profile fetch and requires operator-side analytics.

YouTube: the dormant high-LTV asset

293 subscribers, 13 videos. The most recent video is over a year old; three of the four top-visible videos are two years old. Top video ("Privacy is the New Luxury") sits at 901 lifetime views.

The asset itself is valuable. Visible titles include:

• "Own a Piece of Paradise at Kokomo Botanical Resort & Spa". Casita ownership funnel. Highest-LTV asset on the entire channel.
• "Discover Turks and Caicos: Kelly Sullivan from Kokomo Botanical Resort at SOTIC 2023." Named-founder operator-voice content. Exactly the format the Blog Audit identified as the gap.
• "Kokomo Botanical Resort in Turks and Caicos: Privacy is the New Luxury." Positioning anchor, two-minute hero piece.
• "Why Turks and Caicos? Discover this haven in Providenciales." Destination-anchor support video.

These are exactly the videos a real estate prospect or a luxury wellness traveller wants to see, and they are not being surfaced anywhere on the website above the fold, in the blog, or in the booking funnel (per the Website Design Review and the Blog Audit).

Facebook: working but mislabeled

2,600 followers, 54 following, 35 reviews with 94% recommended. The page is active and reviews are positive. Two notable items:

• Page name reads "Kokomo Botanical Resort & Spa" while the website brand is "Kokomo Botanical Resort." The "& Spa" tail makes Facebook the fourth platform displaying a different name than the canonical website (TripAdvisor, Pinterest, Apple Maps duplicate entity, Booking.com slug are the others).
• About-section description reads "enjoy one of 38 secluded private villas and Beach Club." The website describes a 6-cottage-tier product. The discrepancy points to a Casita-included count, an outdated copy, or both. Either way, a guest who reads Facebook expecting 38 private villas and arrives to find a cottage cluster has an expectation mismatch.
• Address typo: "31 Downwind Street." Same typo flagged on the Apple Maps duplicate entity in the AI Visibility audit. The street is Downwind Drive, not Street.

Pinterest: dormant or underused

Profile exists under /kokomobotanicalresort/. The OpenGraph title reads "Kokomo Botanical Resort - Caribbean Family Cottages," carrying the same legacy brand tail as TripAdvisor. Pin counts, board counts and monthly viewers require the operator-side dashboard. Worth noting: Pinterest's audience for "wellness travel," "Caribbean honeymoon," "botanical garden" and "Casita interiors" is the exact buyer Kokomo positions for. An undersized Pinterest presence is leaving Pinterest-surface organic traffic on the table.

X / Twitter

@KokomoResort profile exists. Platform anti-scraping blocks anonymous public fetch. The AI Visibility audit found Grok cites Kokomo at 100% SAIV on the "wellness resort Turks and Caicos" keyword largely because of X-platform engagement signals. That means the X presence is doing AI-citation work even if the follower base is modest. Whether the account is posting regularly cannot be verified without operator dashboard access.

Brand-Name Fragmentation Across Platforms

The same root issue surfaces on every audited surface. Cross-referencing the AI Visibility audit, the Reviews audit and this audit:

Surface	Brand name displayed	Status
Website	Kokomo Botanical Resort	Canonical
Instagram (@kokomoresort)	Kokomo Botanical Resort	Matches website
Google Business Profile	Kokomo Botanical Resort	Matches website
YouTube (@kokomobotanicalresort)	Kokomo Botanical Resort	Matches website
Facebook (/kokomobotanicalresort)	Kokomo Botanical Resort & Spa	"& Spa" tail conflicts
TripAdvisor	Kokomo Botanical Resort Caribbean Family Cottages	"Caribbean Family Cottages" tail conflicts
Pinterest	Kokomo Botanical Resort - Caribbean Family Cottages	Same legacy tail as TripAdvisor
Apple Maps duplicate entity	Kokomo Botanical Resort (with address typo "Street" instead of "Drive")	Per AI Visibility audit
Booking.com URL slug	venetian-ridge-vacation-villas-spa	Per AI Visibility audit, third legacy tail

Posting Cadence and Content Quality

What can be measured from public data

• YouTube: 13 videos over the channel's lifetime. Most recent post is one-year-plus old. Cadence: effectively zero in 2025-2026.
• Instagram: 572 posts implies a sustained cadence over years. Without operator analytics, post-by-post recency cannot be confirmed, but the volume confirms an active program.
• Facebook: Posts visible on the profile, but ordering and dates require deeper scrolling that the platform throttles.
• Pinterest, X: Cadence requires operator confirmation.

Content theme audit (where visible)

Instagram story highlights are organised exactly as the website's product architecture suggests they should be: Lovina Spa, Private Cottages, WE Market Cafe, Beach Club, Adventures, Gatherings. The brand voice in the bio is consistent with the wellness-resort positioning. This is the channel where the property's brand voice is operating correctly.

YouTube content theme is excellent. Casita ownership video, founder voice (Kelly Sullivan at SOTIC 2023), positioning ("Privacy is the new luxury"), destination support. These videos should be embedded across the website: the founder video on the About Us page, the Casita video on the /own/ funnel page (per the Website Design Review §8), the Privacy / Luxury video in the hero of the homepage. Currently none of them are surfaced on the website.

Press and Earned Media Trail

Confirmed earned-media hits (from prior audits + public verification)

Outlet	Type	Topic	Source
Caribbean Journal	Travel publication	"Hidden Gem of Turks and Caicos" feature; awards coverage; 50 Best Restaurants in the Caribbean (WE Market Cafe)	Per AI Visibility audit citation map
VisitTCI	Destination authority	Property listing, repeat citations across AI surfaces	Per AI Visibility audit (strongest 3rd-party citation source)
Caribbean Travel Awards 2026	Industry award	Caribbean Wellness Resort of the Year	Confirmed via 2026 press hit
TripAdvisor	Review platform	Travelers' Choice 2025 badge	Verified on TripAdvisor listing
Caribbean Green Awards	Sustainability award	2025 nominations	Per Blog Audit content reference
tcrea.com	Caribbean real-estate publication	Casita ownership coverage	Per AI Visibility audit citation map
oyster.com	Hotel review platform	Listing as "Kokomo Botanical Resort and Spa" (another legacy name)	Per AI Visibility audit citation map
daypassapp.com	Day-pass marketplace	Property listing, surfaces "Return on Health" copy in AI citations	Per AI Visibility audit citation map

What's working

Caribbean Journal is the consistent press anchor across the audit set. Three of Kokomo's strongest AI-citation sources point back to Caribbean Journal pieces. The two named awards (Caribbean Wellness Resort of the Year, Travelers' Choice) are real trust signals that compound across surfaces.

What's missing

• Press hits beyond Caribbean Journal. A single regional outlet doing all the heavy lifting is concentration risk.
• US luxury-travel press. Travel + Leisure, Condé Nast Traveler, Robb Report, Forbes Travel, Departures. With US travelers making up roughly 75% of TCI tourism, the absence of coverage in the publications those guests actually read is a structural gap.
• Wellness-trade press. The Wellness Index, Spafinder, Global Wellness Summit. Where wellness-traveller decision-makers research before booking.
• Real-estate-trade press for the Casita funnel. Caribbean Property Magazine, Mansion Global, Mansion Global Caribbean coverage.
• Press kit accessibility. No public press-kit page or media-contact email surfaced on the website.

Missing Channels and Missing Assets

Channels not in the current mix

• LinkedIn Company Page. Critical for the corporate-retreat funnel and the Casita-investor audience. Not verified in the website's footer-link inventory.
• Threads (Meta). Cheap to claim. Cross-posts from Instagram. Low effort, low risk.
• TikTok. Skippable for the demographic, but worth claiming the handle to avoid impersonation.
• Spotify or Apple Podcasts. A "Wellness Reset" or "Caribbean Calm" podcast is on-brand and unclaimed.

Content assets the channels need but do not surface

• A 60-second hero video for the homepage (the existing YouTube "Privacy is the new luxury" is two-minute, too long for hero loop).
• A short founder-introduction reel for Instagram and TikTok (Kelly Sullivan content exists on YouTube; not surfaced on Instagram).
• A Casita walk-through video with floor plans and view shots (referenced as a gap in the Website Design Review §8).
• A Lovina Spa treatment-room video and therapist profile videos.
• WE Market Cafe chef video and menu walk-through.
• Botanical-garden weekly drone shot (free Pinterest-anchor content).
• Guest testimonial videos (high impact on TikTok, Reels, Instagram, Pinterest video pins).

Prioritised Actions

P0: this month

• Standardise the brand name across every platform. Rename: Facebook (drop "& Spa"), TripAdvisor (drop "Caribbean Family Cottages"), Pinterest (drop "Caribbean Family Cottages"), Apple Maps duplicate (fix "Street" to "Drive"), Booking.com (request URL slug change). One coordinated sprint, every platform's edit-profile workflow.
• Embed the existing YouTube videos on the website. Casita ownership video on /own/. Founder video on About Us. "Privacy is the new luxury" on homepage hero. The asset exists; surfacing it costs an editor's hour.
• Audit the Facebook About-section copy. Replace "38 secluded private villas" with the correct cottage count, fix the address typo to "Drive."

P1: within 30 days

• Restart YouTube cadence at minimum one video per quarter. Cohort retreat dates, named-staff series, Casita ownership case study, founder Q&A. Repurpose every video into Instagram Reels, Facebook Reels, Pinterest video pin, X video, LinkedIn. Pair every flat video with a 360° version: YouTube and Facebook both surface 360° video in distinct discovery surfaces with materially less competition than flat video, and the format converts on first-person viewing far better for accommodation and destination content.
• Claim LinkedIn Company Page for the corporate-retreat funnel. Connect the website's Gatherings / Corporate Retreat page.
• Open a press-kit page on the website at /press/. Include the Caribbean Journal coverage, the Caribbean Travel Award 2026 announcement, the Travelers' Choice 2025 badge, downloadable hi-res photography, and a media-contact email.

P2: within 90 days

• Pitch US luxury-travel press. Travel + Leisure, Condé Nast Traveler, Robb Report. The Caribbean Wellness Resort of the Year award is a real hook. A single hit moves the brand's North American discovery materially.
• Wellness-trade press pitch. Global Wellness Summit, Spafinder, The Wellness Index.
• Build a 90-day editorial calendar for Instagram and Pinterest anchored to the cottage product, Lovina Spa, WE Market Cafe, the botanical garden seasons, and the wellness retreat cohort dates.

Open Items Requiring Operator Confirmation

Items below cannot be verified from public data. Pulling them is one of the items in the upcoming Data Request document.

• Pinterest follower count, monthly viewer count, pin count, board count, top-performing pins.
• X / Twitter follower count and last-30-day post cadence.
• Instagram analytics: reach, impressions, saves, profile-visit conversion rate, top-performing posts.
• Paid social spend per channel for the last 12 months. Total ad budget, campaign objectives, conversion attribution.
• Google Ads spend (brand-defense, category, retargeting). Search Console click and impression data on branded queries.
• Press hits not surfaced in public citation maps (private placements, trade-journal coverage).
• Influencer / press-trip program: hosted stays, partner cadence, ROI tracking.
• YouTube channel analytics: subscriber acquisition source, average view duration, click-through rate from end screens.

Bottom Line